Jump to Navigation

About catherineCHONGdesign

Founder and principle designer of catherineCHONGdesign, Catherine Chong is a Certified Staging Professional with 15 years of design experience. Catherine has enjoyed a successful professional design career working in various industries around the globe. Her international experience has inspired her to combine the design principles and elements of balance, colour, harmony, focal point, scale and proportion, and texture to cleverly create unique living spaces. A creative design professional with a well-developed understanding of home staging appeal to buyers, she is also conscious of sellers’ needs. Catherine provides valuable advice to create interior space and enhance styling aspects such as colour harmony; centrepiece creation; furniture placements and feng-shui appeal. Her work consistently establishes a positive first impression of virtually any property, and enables prospective buyers make an immediate emotional connection with your home.

 

Associates

catherineCHONGdesign partners with qualified tradesmen, skilled painters, landscapers and other certified staging professionals, to ensure you achieve your selling objectives and that your property’s potential is maximized.

 

Philosophy

philosophyHow many of us get it right when selling our property? If you have a job interview, you would give the utmost attention to aspects of your presentation; from grooming, and professional attire, to a well written and professionally presented resume. Consider open house days as important interviews for your home. Your home is your greatest financial asset and snould be given the best treatment when it comes to presentation. We can impress your prospective buyers with a well-staged property and increase your property selling potential!

 

It is our belief that careful thought and attention to details will help you to create spacious living areas and a favourable first impression to a broader range of prospective buyers. For home sellers, you can refocus your attention to settling in your new home faster. For realtors, you can rest assured that the property will showcase well in your advertising.

 

Why invest in home staging?

Home staging works! Statistics show that a positive first impression is made in the first 30 seconds, and that 95% of buyers buy on emotion. Within those first 30 crucial seconds, a prospective buyer will decide if your property is the home for them. Home staging enhances the potential of your property to create a warm and welcoming atmosphere to attract more buyers. It helps buyers envision your property as their dream home. Home staging enables buyers to make an immediate emotional connection with your home. A well-presented property will engage a greater number of prospective buyers and will increase the potential for a quick and profitable sale.

 

Catherine Chong

Why choose catherineCHONGdesign?

A picture tells a thousand words!

For home sellers, we understand that selling your property can be a life changing experience. catherineCHONGdesign is committed to being your partner in success, and we will guide you to present your home in a manner that yields maximum return on equity.

For realtors, we understand the real estate industry, buyer behaviour, target marketing and lifestyle selling techniques to maximize a home's selling potential to a broader range of prospective buyers. A gracefully styled and impeccably presented property will attract buyers’ attention immediately on advertised materials, the internet, print-media and during open house inspections. A well-staged listing increases your ability to negotiate a higher selling price. We can customize a staging plan that suits any budget and showcases a property's best features to secure the highest possible sale price in the shortest amount of time.

 

Home Staging:

  • creates a broad appeal to a wide range of prospective buyers
  • sees the home through “buyer’s eyes”
  • is a key marketing tool by bringing out a property’s best features
  • is a necessity for increasing the value of a property
  • uses universal staging style and lifestyle staging techniques to highlight selling features
  • can be customized to fit most budgets and timelines
  • is about rearranging, refreshing and reducing unappealing aspects of a property
  • harmonises colour, space and balance to showcase to the best features of any property
  • distinguishes that the main point is selling the space and not the contents
  • honours the homeowner and his/her belongings