Home Staging FAQ

What is home staging?

• Home staging is not a luxury; it is an essential  marketing technique in today's competitive real  estate market. It enhances property presentation  and creates a lasting impact on prospective  buyers. It uses proven methods to create an inviting and spacious interior.
• Home staging is more than de-cluttering, de-personalizing, cleaning or re-arranging furniture. Home staging creates a positive impression that leads buyers to envision themselves in the space.
• A well-staged property showcases better in advertised listings by creating more appealing and inviting pictures of the living space.
• Staging a property before listing it will generate more viewings and in turn will reduce the risk of price reduction.

Why stage?

Home staging works! Consider open house days as important interviews for your house. Your home is your greatest financial asset and should be given the best treatment when it comes to presentation. It is our intention to impress your prospective buyers with a well-staged property to engage greater selling potential.

Statistics show that a positive first impression is made in the first 30 seconds, and 95% of buyers buy on emotion. Within those first 30 crucial seconds, a prospective buyer will know if your property is the home for them. Home staging can enhance the potential of your property to create a warm and welcoming atmosphere and attract more buyers. It helps buyers envision your property as their dream home. Establishing that positive first impression is fundamentally important, and allows buyers make an immediate emotional connection with your home.

Who we work with?

• Home owners selling their homes who want to secure the most equity possible in the shortest amount of time.
• Real estate agents who want to earn more money and maintain a reputation for excellent service and exceptional performance.
• Property developers who want to maximize the return on their investment.
• Landlords wanting to increase the rental value of their property.
• Home owners desiring a makeover or re-decoration of their home.
• Anyone interested in decorating or preparing for a holiday event or special occasion.

How do we help?

catherineCHONGdesign home staging services embraces a common sense approach to the best way to showcase your property within realistic parameters and focus on maximising your home's selling potential. We create a captivating environment that appeals to larger segment of potential buyers, establishing an emotional response that help you secure the highest possible selling price in the shortest possible time.

We provide valuable advice to create interior space and enhance styling aspects such as colour harmony; centerpiece creation; furniture placements; scale and proportion; texture; balance and feng-shui appeal. Our work consistently establishes a positive first impression of virtually any property, and enables prospective buyers make an immediate emotional connection with your home!

A professionally staged home by catherineCHONGdesign is more likely to be seen as a well cared for property by appraisers and inspectors. Real estate agents will be more inclined to show your property because they are confident that prospective buyers will envision living there.

What do we do to make it happen?

• Explore your property's unique sale potential
• Identify what prospective buyers are looking for
• Showcase your property to appeal to a wider range of buyers, and emphasize the best features of your home
• Create checklists to prepare your home for open house inspections
• Give advice on cleaning and organising to ready your house for sale
• Re-arrange or re-fresh your own furnishing in appealing ways or recommend rental furnishing as necessary
• Coordinate furniture and accessories rental for vacant properties
• Coordinate with tradesmen and project manage to ready your property for showcasing